Company News, Marketing News

COSRX Names K-Pop’s Jeon Somi As Skincare Brand’s New Face

The brand will announce TikTok campaign, ‘Snail Dance Challenge,’ incorporating COSRX best seller Advanced Snail 96 Mucin Power Essence.’

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By: Lianna Albrizio

Associate Editor

COSRX, a skincare brand known for its hypoallergenic products designed for those with sensitive skin, has named K-pop artist Jeon Somi as its new global brand ambassador and will be giving her fans a sneak peek at the new launch of TikTok Hashtag Challenge on the brand’s social media.   “I have dreamed of being a face of a company like COSRX,” she said. “I am very thrilled to become a model for an internationally well-loved brand.”   A spokesperson for the brand calle...

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